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Purpose meets Profit.

We are committed to redefining corporate social responsibility

10ToServe is a social enterprise committed to redefining corporate social responsibility (CSI) in South Africa. We believe that social initiatives can and should deliver measurable value for both communities and businesses.

“At 10ToServe, we don’t just talk about change. We design it. We build it. And we deliver it—together.”

– Thato Valencia Maseko – Founder & CEO

Those who profited from trusting us with their purpose   

“

10ToServe reframed CSI for our group from a cost centre into a strategic lever. Their team designed a programme that aligned with our business objectives, built community partnerships, and reported on outcomes with the same discipline we expect from any commercial project. We saw measurable pipeline growth, stronger brand trust with key stakeholders, and evidence-based social impact. Purpose Meets Profit stopped being a slogan and became an operating principle.

Karabo LengwadiDirector, Lengwadi Holdings
“

Working with 10ToServe gave us a clear roadmap to integrate social investment into our business model without slowing execution. They brought structure, compliance, and a rigorous measurement framework, then translated it into practical actions for our teams. The result was credible community upliftment and tangible commercial value, from improved stakeholder relations to better quality leads in priority markets.

Sasha DingintoFounder, Mzuri Management
“

10ToServe understands how to turn a social brief into a business outcome. They mapped the ecosystem, identified the right partners, and built a storytelling and reporting cadence that our executive and community audiences both trusted. Their approach to youth skills development delivered trackable results, while their governance and reporting made it easy to take the board along on the journey.

Mtho MathemaCo-founder, WhiteGold Media

Empowering Communities.
Elevating Business.

10ToServe is a social enterprise on a mission to shift how Corporate Social Investment (CSI) is understood and practiced in South Africa. We help companies design, implement, and manage purpose-driven CSI projects that not only transform communities but also deliver measurable business returns.

We believe that doing good and doing well are not mutually exclusive. By facilitating high-impact, scalable initiatives for underserved communities, we bridge the gap between social responsibility and profitability.

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10ToServe offers end-to-end CSI solutions through a dynamic four-division model:

  • CSI Design & Implementation
    Strategically designed and executed CSI projects with clear ROI and measurable outcomes.

  • Training & Development
    Empowering unemployed youth through targeted skills development and career-launching opportunities.

  • Community Service & Volunteering
    Creating channels for businesses and employees to engage meaningfully with communities.

  • Micro-enterprise Incubation
    Supporting small business development through coaching, funding access, and ecosystem support.

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The 10ToServe Vision & Mission

  • A Shared Vision for Shared Prosperity
    We envision a society where collective action solves South Africa’s most pressing challenges—poverty, inequality, and unemployment—while empowering businesses to thrive through impact-driven CSI.

  • Our mission is to interrupt the traditional philanthropic model of CSI by offering professional consulting, digital tools, and on-the-ground project execution that delivers lasting, inclusive growth.

Better Profits

Better Purpose

Why Choose 10ToServe

We Make CSI Profitable

Positioning social development as an investment with measurable returns.

Collective Action Model

We foster collaboration between the private sector, government, and civil society.

Youth Empowerment Focus

Our initiatives build long-term value by investing in South Africa’s most untapped asset—its youth.

Expertise You Can Trust

Led by seasoned professionals with deep roots in social justice, organisational psychology, and policy.

Ready to Serve?

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Not yet convinced?

Learn more about 10ToServe

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